Furniture Branding - Ace

ACE

FURNITURE BRANDING &
CATALOG DESIGN

Ace, new exclusive lounge chair, soft, rounded and minimalist. Imagine a box with a handle that you simply grab and take home from the shop and within a few minutes transform into an exclusive lounge chair. In a delicate proportional balance between weight and lightness, Ace compellingly conquers a room with its relaxed yet stylish attitude.

Danish designer Hans Hornemann took inspiration for the Ace series from his own life in Copenhagen. The series aims at urban dwellers, who prioritize quality and aesthetics but who must also adapt to the limited space of life in the city. With a recurring design trait of friendly, organic lines, Ace offers maximum comfort in condensed form.

The logo is created that it is based on its rounded lines and the mentality is applied for all the branding work. Its minimalist style is used as a base and preferred soft expression. Ace is an industrial design which is the winner of If Design Award 2017. 

Design by @overoverdesign, behance.net/overoverdesign
www.overoverdesign.com

Please feel free to contact us if you need collaboration or a new project.

Full Project; https://www.behance.net/gallery/97092483/Furniture-Branding-Ace