Shinseon Organic

Here is my take on the weekly warmup!
The task being to design a logo for a grocery store!

The brand I came up with is called Shinseon meaning fresh in Korean. The brand is focused on providing simple, fresh & organic staple foods and ingredients straight to the consumer. No nonsense, just great quality food.

The inviting colour-scheme & typeface along with the leaf logo instantly provides customers with an idea of what the brand is all about.