Product Experiments

We have entered into an exciting new phase of product development - one that puts experimentation at the center of new features & refinements. We've reached a place where we have enough users (and enough data) to see how UI/UX changes impact our KPIs before releasing them to everyone. This is important because, while we may not be where we want to be with our product experience, we can certainly make it worse.

Andy Hamilton
Digital Product Design
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