Capitol City Produce Fleet

Capitol City Produce came to Xdesign for the design of their 66 truck fleet that travels from Mississippi to Louisiana.

Our goal was to represent everything they stock, from Eggplant to Eggs, from Gooseberries to Ginger Root, From Swiss Chard to Swiss Cheese. To do this, the team at Xdesign styled 66 unique products that were shot with beautiful detail and lighting by Collin Richie Photography.

The larger than life produce wrapped from the sides to the back and were "tagged" with a green logo that extended all the way to the top of the truck for a fresh take on fleet vinyls. Each back was also unique with a "From ___ to ___" statement to show everything Capitol City Produce could deliver to a business' door.

Process shots included!