Stringjoy 'gjoy' Explorations

One of the most challenging parts of the Stringjoy rebrand was trying to figure out how best to treat the 'gj' connection. Here is a look at a handful of options we explored. In the end we felt that disconnecting the 'j' from the 'g' and 'o' was the best option. We also made sure the terminals on the descenders felt like they matched the tittles on the 'i' and 'j', and ball terminal on the 'S'.