Good Boy

1 Hour Logo Challenge #11 Good Boy

Those who know me know that I love dogs. So when I read the brief, I don’t think I’ve ever been this excited to take a challenge on – which was to design a logo for "Good Boy," a one-stop shop for dog supplies and services, under one hour 🐶

Taking "good boy" literally as a phrase, I made the attempt to translate that into its own visual form. A simple, iconic mark was what I was going for.

When I finally showed my design to Hitesh, turns out it took much more time for him to recognise the imagery that I was going for. It soon made me realise that my design was not as discernible as I thought – as much as I loved designing it. Still, he was impressed with the presentation as this was the first time I tried to do it under one hour during the challenge. One small win then 😂

Did you get the picture though? What did you think it was when you first saw this? I surely heard a lot of "tennis ball" 🎾