Majority Character Exploration | Brand Illustrations

I’m currently working with Majority on a bunch of illustrations for their app and the journey has been a really interesting one!

Majority is a banking service focusing on empowering migrants and giving them the tools to thrive in a new country. On the kick off meeting with the team we discussed that the illustrations should feel authentic, empowering and bold.

To create characters that are relatable I collected a lot of reference photos for clothing, hairstyle, accessories etc. Then I started building the character design piece by piece. I explored different proportions, body shapes, age and ethnicity.

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