/ Pure Goodness

/ Objective
To create a new brand identity and sustainable packaging for a new line of Windex cleaning products made from natural, biodegradable, plant-based ingredients.

/ Approach
The brand is targeted to adult men who demand products that are safe and natural. It was important to make the labels clear and easy to read with a simplified, masculine design. Because this product is marketed to men, the design incorporates men in the logo. The label uses a reduced palette and a structural format to organize the information into the minimal design.