Lyft In-ride Banner
I identified many new opportunities to optimize Lyft's communication and education strategy - including these in-ride banners.
The Lyft service has a lot going on all the time, such as opportunities to save money on rides. I determined through many interviews with co-riders and drivers that once riders are en-route to their destination they are eager to learn about new things from Lyft!
I worked through 100s of iterations with Gordon Tindall to design the perfect non-intrusive platformatized banner for all teams at Lyft to communicate their messages. This communication surface has led to the success of many many projects across every Rider App team and strong impact on our business! 💪
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