Schweitzer Red Angus

“I love cattle. Farming is my life.”

These are the words from the owner of Schweitzer Red Angus, a family-owned angus farm outside of Milford, Nebraska. The client needed a logo with the acronym SRA as the featured design element, while at the same time clearly communicating the type of business SRA does. By using negative space in the R, I was able to create a strong and simple logomark that can be used effectively with, or without, the wordmark included.