Ecommerce Catalog
In a university course, we were tasked with creating a brand and corresponding product catalog. Inspired by farm fresh, artisan preserves and good 'ol family values, Fijak Gardens was born of childhood memories. To complement this tone, I chose to go a rather “kitcshy” route for the brand aesthetic. Fijak Gardens is all about farm to table, fresh ingredients, and cooking with care. This mission is conveyed company-wide, from packaging to photography & everything in between.
Fijak Gardens would be set out amongst the rest of its competitors, and I wanted their catalog to shout this from the rooftops, using high-end and kitschy elements to create an all-around successful farm-to-table brand.
~~~Please feel free to give me feedback!~~~
Thanks.
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