ST Intérieur Branding & Collateral

ST Intérieur is a custom furniture and interior design company based in Paris. Our goal was to create a minimal and sophisticated visual identity to accompany this brands personal approach to their work. We used the clients hand drawn sketches and furniture pieces as inspiration for the designs. The “S” in the primary logo mark was crafted based on the shape of an arm chair our client made. The founder of ST Intérieur has been in the business for more than thirty years, and we wanted to showcase his experience through these designs. Also, being in Paris and working for high-end clients, the brand identity had to have a high end and luxury feel. The color palette and type choices also reiterate the goal of luxury, yet minimal.