Patrón Gift Guide — 03

Leading into the holidays, we worked with Patrón to create a tasteful gift guide. We developed four archetypes, capturing a range of personalities and palates. Each archetype was paired with a recommended tequila and suitable cocktail. Folks could quickly and easily identify the perfect gift, while also allowing for a leisurely scroll through editorial content.

This is the large screen comp, but the guide was designed to be fully responsive. More shots to come.

Role | Concept, Plan/Art Direct shoot, Design

See full case study on my folio:
www.isaacmart.in/pt-gift