Little Generation Logo Rationale

Here is the primary logo concept we developed for Little Generation, an Aussie business providing a fresh, fun, yet sophisticated take on children’s apparel, specialising in snapback hats.

The company ethos is all about Aussie sun, surf, sea and skate culture. The goal was to create a logo that embodied this that would appeal to primary age children and below, whilst being a little more sophisticated than the usual kids apparel on the market.

To do this we created an ‘LG’ monogram for Little Generation from the ‘shaka’ symbol, which is synonymous with surf culture. The sketchy style aims to give it a child friendly and casual beach vibe. This primary logo was designed to sit nicely in a circle, specifically patches on the front of their sleek range of kids snapback hats.