Traction Guest - Homepage design
I wanted to share the website redesign we did for Traction Guest - leading enterprise visitor management system. The project was a part of a major rebrand for the company that included visual identity creation and brand guidelines.
Our role we refreshed their brand with an updated color scheme, typography, illustrations, and iconography. New visual direction was implemented on their new website.
The goal was to create a visual system that allows minimalistic illustrations to work seamlessly with photography and tell the story behind the solutions in a simple way. We wanted to align TG visual identity with what was important for their customers. Besides, with the brand identity inspired by the visitor management drivers, we needed to make sure that the overall experience was authentic to the company's culture and values.
Services provided: • Branding • Web Design • Email templates • Illustrations and iconography • Brand guidelines
Team Tatiana Vovchenko @tvovdesign (brand identity, web design, illustrations) Dmitrii Kharchenko @DmiT (illustrations, web design)
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