Worldwide New Year Sale Campaign

A lockup design done for the Flight Centre New Year Sale campaign, with a partnering airline.

This design incorporates travel related imagery, such as sunglasses and vectorised travel destinations. I wanted to help inspire customers though this design, by allowing them to see some of the potential destinations they could travel too. Hence the reason why there is vector imagery within the sunglass lenses, showing a variety of global landmarks (such as the Eiffel Tower and the Statue of Liberty).

I found that this lockup worked particularly well with vibrant and/or sunny imagery.