I Don't Make The Rules

Poster submitted to Weltformat Graphic Design Festival’s poster competition, on the theme ‘Manifesting Rules’.

The poster takes inspiration from my attempts, when I first started teaching myself design, to wade through incredibly arcane articles and blog posts about mathematical grid systems which I struggled to understand – articles which made me think I always had to follow strict rules in order to make ‘good design’. The poster pokes fun at both those articles and my reaction to them, balancing a grid-based layout and default, sans serif typography with more playful aspects: illustrations of literal rules, and the handwritten notes of an inner critic.