Explore Your Own Backyard Campaign

Sometimes we can take the outdoors for granted, and forget how amazing some of these places are right on our back doorstep. The aim of this campaign was to get New Zealander's out and exploring some of the amazing locations right in their backyard.

The lockup design contains the native New Zealand Fantail, as it is common to come across this bird when out on an adventure. The word 'backyard' contains a fern pattern and is coloured green, in order to capture aspects found in the New Zealand outdoors.