Silver Service Brand Identity

The aim of the brief was to develop a brand identity for Silver Service - a high-end, premium cat food brand. A packaging mockup has also been designed, so that the client was able to see the branding in context.

The Silver Service logo mark blends together a cat and the letter ‘S’. Regarding colour, silver has been used to create a premium look and feel, while also being able to link in with the brand name.

As you can see on the packaging, there is an alternate logo mark that has been used. This version of the logo mark is specifically used on product packaging to further enhance the high-end and premium look of the brand. It can be considered as the Silver Service seal of quality.