Taiyo - Logo Design

Hello everybody,

I've been hired by Taiyo to create the Logo and Brand Identity Design.

Taiyo is mountain climbing gear brand located in USA California.

Taiyo is bringing new gadgets that are easier and safer to use. All of their products are designed by Japanese experts. Also, their products have been tested for durability and resistance to extreme conditions.

Taiyo, name of our brand is Taiyō(太陽), Japanese word for the Sun.

The client wanted the logo to look:
Encouraging
Energetic
Secure
Minimal
Memorable

And finally feel free to give me your opinion about the logo down below.