Angel shield

Symbol for brand of a company focused on vehicles insurance via cooperative. AMIBE - Associação Mineira de Valores - requested the design of a new visual identity that focused on lighter and more friendly communication.
To convey protection in a more playful way, we use a mix of symbols that refer to the protection of a guardian angel: the halo and wings, with the shield - reinforcing the idea of ​​protection, together with the smile, to bring the feeling of calm and goodness.
The entire brand was built using golden proportions for a more balanced and well-structured design.