Melbourne Museum Concept

This is a rebrand for the cultural institution of the Melbourne Museum. This project provides the museum with an individualised brand identity and logo. The primary motif of the geometric element ties the architectural language into branding grammar. The wordmark utilises a grotesque sans-serif typeface to present a modern and welcoming aesthetic. The design employs an energetic and playful colour scheme for the cultural and historical museum. The terrazzo pattern arrives from a combination of traced shapes from images of the museum building’s exterior.