Aflac Homepage Scroll

Aflac came for a homepage refresh. We found that many folks knew Aflac for “the duck” but didn’t actually know who they were or what they did. Their existing homepage was on the extreme utilitarian end of the spectrum and didn’t give any context. We aimed to evolve it into something fun, reassuring, and educational while still providing utility.

Role | Concept, Design Direction, Motion, Prototyping

See the full case study (and smoother video) on my folio:
www.isaacmart.in/aflac