Kovitz Logo

New brand identity for Kovitz, a value-based wealth management firm headquartered in Chicago with offices in Orange County, Madison and Northbrook.

The “K” icon represents the various paths we take in life and the guidance the firm offers its clientele along the way. Beautiful drone footage, custom illustrations and patterns reinforce the positioning statement “Guided by value.”

This project includes brand strategy, messaging, business materials and an entirely new digital presence.