Sleep Geek
Every logo tells a story and has a special message to deliver. It is a designer's responsibility to project the correct image of a brand through suitable graphics and typography. Fullstop created this unique and interesting identity design to represent a sleep expert who helps people sleep better.
Tara, a youngblood, is an expert and the chief science officer at Chili Technology. She wanted her model to be used in the logo, so we put it there in a creative fashion. The two e's are modified to make perfect eyes and convey the brand's message in a compelling way. Overall, the design is a good mix of text and graphics.
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