Joyà

Joyà is a recently launched, functional food business, showcasing delicious and health focused products. I worked with the owner of Joyà to not only create a human-centric e-commerce experience, but also define art direction for the site and other marketing material, including product and web photography, and iconography.

I wanted to create an identity and experience that showcased the food and high-quality ingredients with bold colours, high contrast, and strong typography.

Check it out here! 🍫😋🍵