Bemmerse branding

Bemmerse is an ASMR and relaxation app. The vision of the team is to provide users with a unique experience close to personal attention to relieve everyday stress and achieve a better quality of life. A secondary goal of the project is to remove the frivolous stigma some people associate with ASMR so that more of us could benefit from its therapeutic potential. See https://bemmerse.com/ for further information on the topic or if you'd like to try the app.

The team already had done some design work and had a pretty good idea of what they'd expect from the logo. However, our collaboration went way beyond adjusting the icon and logotype (which you can see in this post). After a discovery phase with the team members and some focused work on our side, visual and brand guidelines were born. We tackled not only the logo and typography but also the way to approach social media like Instagram and what kind of content to post.

Message us at design@verysavage.com if you're interested to read through the brand guidelines document.

You can also like this post, that way we'll get a lot of dopamine, and feel great. ;)