Jabu Coffee Branding

I was approached by a start-up bean-to-cup South African coffee producer with a passion for creating great coffee. They wanted a logo that speaks to the spirit of their farm, so I chose to take inspiration from the tiniest of their farmers. The little birds are there from planting to harvest and love their coffee as much as they do, so naturally they were the perfect brand ambassadors. The branding is simple and modern with no airs and graces. Just like their coffee.