Benetton In Page Nav

In e-commerce, I feel like the default nav solution is a mega menu despite all data pointing to their terrible performance. When redesigning Benetton, we pushed hard to move beyond mega menus and develop some interesting patterns for in-page navigation, giving users simpler choices, one layer at a time. This little execution was of my favorites on the project.

Working in collab with Aude Degrassat, Daniela Fernandez, Pawel Postrzednik, and Nicole Burrow.