Quixotics

Quixotics (Spring 2020) was born out of my love for the word "Quixotic," which means "exceedingly idealistic; unrealistic and impractical." I wanted to brand a design studio that celebrated the unrealistic and strived to create impossibly good work. In order to achieve this unrealistic (and dare I say wacky) vibe, I wanted to contrast colorful, whimsical photos with brutalist-style text in black and white. As an added challenge to keep me in line with an idealistic/unpractical mindset, I gave myself one 3-day weekend to create the brand.