Balancing brand identity and Amazon's marketplace - Redesign

Brands have created unique online shopping experiences we've come to love, but this is often lost when selling on a marketplace like Amazon or Target. How can we strike a balance between representing Amazon's brand and the companies that sell there?

I took a couple steps to create a more neutral marketplace experience that would reduce the clashing between brands.

• Moving amazon navigation to the bottom allowed brands to be immediate shine. While making it easier for users to reach and search for new products.

• Changing the navigation to white meant that amazon's color won't mishmash with any brand's style.

• Space for brands to create unique storefronts while respecting a unified store structure pattern - Hero image, brand icon, store navigation

Feel free to share your thoughts and ideas.

I'm available for new projects! Drop me a line at vinbertolli.com or https://vinbertolli.com/contact-form
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