E-mail Ecosystem Case Study

This case study is meant to represent the strategy underlying e-mail communications. There’s a plethora of articles written on the effectiveness of good e-mails, which come across a variety of categories (transactional, registration, notification, welcoming, onboarding, confirmation, re-activation, time triggered, and the list goes on), but this article in itself, serves as a compilation of the process that I and my Design Thinking peers went through, to assess how to build a successful ecosystem of e-mails. The product examples I’ll be showcasing, though tied to the Travel industry, are part of two distinct product experiences, one pertaining to a platform revolving around Rewards programs, whereas the other pertains to a SaaS platform, which also includes these triggered e-mail communications. It’s a case study that aims to exemplify how these solutions have an impact on branding, client retention and the desired stickiness in terms of product journey and narrative.