My Name Is

When we partner with companies for a rebrand project, strategy leads our collective team into visual identity rounds where we begin bringing concepts and narratives to life. In some cases, this means we spend weeks in and around mark exploration and its fine-tuning; so much so, that we often start to identify and refer to our marks by proper names.

We have found that this process begins to give greater purpose to the mark beyond sole distinction and design, and we love including a mark narrative when delivering final brand guidelines.

This specific mark didn’t make it to the finals, but here’s a snippet of its beloved name and narrative:

"Our poetic meeting place; one where honest conversations spark positive social change. The Plat represents the opportunity to speak and the opportunity to learn. An intersecting platform where divergent crossroads unite…"