SuperCleen Branding & Illustrations
Not all heroes wear capes… but with a name like SuperCleen, and a mission to provide hygiene products to those who need it, I thought they definitely needed one!
SuperCleen, a new offshoot of luxury fashion brand Rosie on Fire, was created during the Coronavirus pandemic to provide necessary cleaning and sanitation products to those in self-isolation. When SuperCleen enlisted me to help create and launch the brand in a small window of time, I was up for the challenge!
Using a strong cartoon motif and vivid primary colour palette, we designed a powerhouse, action-figure style, heroine that would front the SuperCleen brand.
Finally I created complimentary cartoon illustrations to represent the product line, which were displayed on their e-commerce website and used in subsequent digital and print marketing.