Eyes move

A illustration I made for a presentation I held about the importance of Visual Hierarchy and a well thought out information architecture(IA) when designing for the web.

IA is the process of organizing and structuring the elements and making ways for the users to meet their needs effectively. Hierarchies gives the user order to make sense of the design easily and is the foundation of efficient user experience.

What are your thoughts on the subject? What's your favorite method to use for organizing and structuring the elements?

Would love to hear from y'all! :)