Linx Printing Technologies website redesign
Linx Printing provides a comprehensive range of coding and marking solutions for date and batch coding of products and packaging across manufacturing industries.
The challenge
Websites are a vital part of a company’s online marketing presence. The existing Linx website was performing less effectively over time and no longer achieving their objectives.
Many of Linx’s customers are on the go and quite often on the production floor. Linx wanted their website to be a valuable resource for their customers, on any device, in any location.
The challenge was to redesign the website in a way that streamlined the customer experience and made the site work harder in generating leads for the sales team.
The result
The new website design delivered a fresh look for Linx Printing Technologies; a fully responsive site and information architecture designed to help users find relevant information quickly and easily.
“Working with MiC was great, the team were very thorough with their analysis and every design sent across had reasoning behind why it had been done that way. Feedback internally and externally has been really great and the new design has definitely exceeded the original expectations of the site.”