The Guild Logo Design

We re-imagined traditional hospitality. We worked with a dedicated brand strategist (Ironclad Branding) to understand our core brand values and then partnered with a design agency (Austin's "Preacher") to visually portray who we were and what we stood for. We found visual inspiration from travel’s vintage allure as well as system theory. These two contrasting elements worked together to revive the excitement of destination travel while creating the seamlessness necessary for guests' peace of mind.