GreenSum Logo

GreenSum is an online vegan grocery store aimed to make vegan diet more accessible to the masses. The requirement was to portrait a brand which looks and feels related to it's core message. The core message being "The lives of animals are as important as that of a human". The name GreenSum itself is an amalgamation of 2 words (Green = Plants and Sum = Equal in Sanskrit and Totality in English). The personality and look and feel of the brand was tailored according to this message and considering their target demographic.
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