Inter Rice Asia - An E-commerce Sake Website

Inter Rice Asia approached Reassemble to redesign their website with a focus on B2C sales, so they could reach a larger pool of customers online.

Our challenge was clear: we would have to build a bridge between Inter Rice Asia and sake lovers online, by simplifying and refining how they presented their knowledge. We had to distill Inter Rice’s expertise, into information that was understandable and actionable for its customers.