Revolut Pride Campaign 2019

Creative Direction for the brief from Revolut in 2019 (real brief)

Revolut’s new Donations product. Their goal is to increase product activation and lift positive brand response. They have resource to produce a limited edition bank card for the promotion of a PRIDE related charity, and use influencers in a social media push. during London Pride is introducing a new rainbow card with a donation feature supporting equality rights.

we always push our concept to the limits this year collection of Michael Kors was rainbow and so was the card i just find that attractive fun