Jobs-To-Be-Done Framework (Harvard)
Happy Monday,
I'm happy to share with you my go-to framework about Jobs-To-Be-Done that I learned in Harvard, finessed & adjusted to be extremely practical:
It will teach you all you need to know to put Jobs-to-be-Done theory into practice.
You will be able to:
- Learn how to write a clear problem statement/job-to-be-done that your customers are trying to do
- Field proper and effective customer research to test your assumptions
- Understand which customer needs are unmet based on empirical data findings.
Don’t gamble at innovation.
Adopt the JTBD framework that has been battle-tested and refined in 100+ consulting engagements with early-stage startups and leading companies.
Whether you have a product, brand, or customer experience, it can help you see and think like a true innovator.
Thank you!
Alex