Equus

I’m the Head of Design at this adorable brand. Together with EQUUS, I’ve designed the logo, corporate identity, and tone of voice. I was also in charge of the design of the graphics on the swappable decks that are attached to the horses. I have to be honest, this is a whole new ball game for me. For example the Cowboy graphics, Princess and the Neutral one. The horse’s different style options make children imagine endless new adventures. The horse has adjustable straps and waist, and therefore fits all children, and allows them enough space to run and jump.