Okami

Okami is a fitness and lifestyle fashion brand for young people between the ages of 16 and 35. Okami’s focus is on creating clothing and equipment for everyone regardless of social, ethical or cultural background. It stands for motivation, innovation, transparency, diversity, freedom and equality.
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I’m a huge fan of Japanese design (especially brand design) because it’s so clean and pure so I decided to include a clean stylized wolf head (Okami means wolf in Japanese) and added a some little details to the font (e.g. the arc in the K) to give the logo that Japan style without using asian symbols.
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The logo works perfectly fine on clothes, prints and digital products. I’m going to upload more applications very soon!