Employee ID Card Design for Serra Los Angeles

This employee ID card design for Serra Los Angeles was released for the opening of Serra's first California retail location in West Hollywood Los Angeles. My goal was to tie this brand touchpoint together with the monument sign design outside of the LA storefront by incorporating a similar typography and glyph treatment in order to cultivate a cohesive brand experience as Serra entered into the California cannabis market.

Role: Lead Graphic Designer Client: Serra LA, Groundworks Industries Creative Director: Aric Rist Date: March 2020