Sky Castle Logo

Sky Castle is a hypothetical high-end lounge and bar. My role in this project is to create a visual identity that encapsulates what the brand stands for, and an identity that resonates with the target market. This includes the overall design direction, logo, imagery, color palette, and typography. The visual identity revolves around 3 key words: Royalty, Class, and Bold. The simplicity of this icon allows the brand to effectively communicate these 3 key words. The icon incorporates a crown (for royalty) and a glass (for the bar)

Thoughts?