Packaging Design Assignment
One of our assignments for my Advertising Design course at Saint Norbert College was to design packaging for a product of our choice. Since I wanted to try creating packaging that had a more natural feel to it, I decided to do design work for a fake incense brand called Vakna Incense. Utilizing multiple paper, ink, pencil & leaf textures, my aim was to create boxes that looked very handmade & natural.
While I understood that the photos of leaves on the packaging are not representative of the actual plants that the fragrances are based on, they were mostly intended to be used as a placeholder instead of utilizing any stock images. I felt that using high quality scans of actual leaves would help to give my classmates & professor an understanding of the feel I was going for as best as I could.
Overall, I felt that using various textures, photos & inks as opposed to solely using vectors & downloadable royalty-free textures helped to give my packaging a sense of naturalism, distinctness & personality.