MER logo

Last year I've got a chance to work with awesome people from Mobile environmental recycling. We have worked together on creating them a new logo that would give customers a better feeling of what company does, as they have grown and started investing in different forms of renewable derivatives around Western Australia.

Story behind this concept was to use shape of a cog, which was the owners idea of portraying recycling (and tribute to their old logo which had cogs), and shape it from their initials M, E & R.

Color vise we obviously had to use bright, optimistic shades to portray a feeling of joy trough recycling.

Happy to hear your thoughts on this, do you see the letters formed into it, is the overall shape of mark balanced out, every critic counts, cheers!