Discover your fashion DNA

We created a highly engaging campaign for Lyst that recognises the differences between countries and people, celebrating the individuality of nations and people alike.

The quiz gives an interactive experience that eventually presents the user with products and insights into how their lifestyle preferences play a part in their 'Fashion DNA'.

We also managed to pick up...
FWA - Site of the day
&
AWWWARDS - Site if the day

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Check out the site here:
https://www.lyst.co.uk/fashion-dna/