2homes case study

Days ago, in 2018, 2homes — a Norwegian digital product for divorced parents that makes co-parenting easier after a split — asked my ex-agency to develop the web admin and mobile apps for shared budget, accounting, kid-care event planning and general family responsibilities overview.

As a part of Chimera Prime team that time, I worked closely with founders to define the brand personality and communicate them through the product visual language. The challenge was to stress the importance of seamless co-parenting, highlight the love and care as the main values, while keeping the national roots in-between lines of all visual decisions.

Working in the tech industry, you rarely have a chance to create such a warm and playful design language.
They say, being in agency you shouldn’t treat your clients’ projects as your kids… Well, I did and don’t regret about it!

I have just published the design case study.

Ira Nezhynska
Brand aesthetics that drive product adoption.
Get in touch

More by Ira Nezhynska

View profile