Scratch Kitchen Unused Brand Identity Pt. III
Continuing our series of showing rejected directions for Scratch Kitchen, this third direction focuses on the idea of direct-to-customer delivery. Scratch Kitchen may be third-party delivery-focused right now, but eventually want to deliver directly with their customers, and the use of an unbroken line represented that. The unbroken line, used as a contour line drawing, lent itself to organic illustrations that lent some personality and reflected adaptability in the visual system.
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